Nyasa Big Bullets Football Club on Wednesday 12th May 2021 signed a win-win three-year partnership with CIC-Africa Cooperatives Limited. Maule, as the team is commonly known will through the partnership be pocketing a sum of K20 million annually from the insurance company. Speaking during the signing of the partnership in Blantyre, Bullets Chief Executive Officer Suzgo Nyirenda, said the partnership will strengthen the team’s commercialization drive and CIC’s brand awareness. Nyirenda described the partnership as win-win and hailed the insurance company for partnering with the People’s team. “I believe CIC has made the best and well-calculated decision to partner with The People’s Team and we believe that this partnership matches and fits with our brands ethos and values and that there will certainly be returns on investment,” said Nyirenda. The People’s team CEO further said the team is convinced that this partnership is truly a 360 degrees marketing tool that will expose CIC marketing content, digital media, PR and many other activities. Bullets and CIC officials during signing of the partnership “Considering the numbers that we are bringing into this partnership, we are convinced as NBB FC that it will drive excitement around CIC brand and services and increase our partners’ services’ sales and the geographical marketing area,” explained Nyirenda. Nyirenda also said Nyasa Big Bullets supporters are ready to patronize the services provided by CIC and encouraged other organizations/firms and individuals to emulate the good example that CIC have set, saying football needs more of CICs. On his part, CIC Chief Executive Officer Chris Mugwang’a, showed his excitement to have partnered with the Tnm Super League defending champions. Mugwang’a said the insurance company has signed the partnership to give back to the community. Mugwang’a also assured that CIC will soon introduce other packages to the People’s team. Nyirenda (L) and Magwang’a (R) signing the partnership “As we have discussed amongst ourselves, we are very positive that things will be improving as we go along. We have just launched this but there is plenty to come from us. We are going to come up with specific products for players, fans and management of the club. We want to assure you that we are here to meet your needs,” Mugwang’a said. CIC Insurance Group is a leading Cooperative Insurer in Africa, providing insurance and related financial services in Kenya, Uganda, South Sudan and Malawi. Sharing is Caring!