Chakwera launches Tourism master plan, calls for turning opportunities into reality

Chakwera launches Tourism master plan, calls for turning opportunities into reality

State President Dr. Lazarus Chakwera says Malawi 2063 Agenda prioritizes the development of the tourism sector in the country as a catalyst to realize the country’s economic agenda.

Chakwera was speaking Monday Morning at Bingu Inter1 Convention Centre (BICC) in Lilongwe during the launch of the Malawi 1 Tourism Investment Master plan.

Dr. Chakwera said the country has potential through its products which can be turned into industries, opportunities for revenue, and jobs among others.

“Malawi has untapped investment opportunities offering unique and diverse tourism experiences which have not yet been explored. Our tourism base is offering a remarkable variety of unrivaled experiences in unspoiled and natural attractions that are its greatest assets. Although Lake Malawi dominates the country, Malawi is not a country of a singular experience,” said Chakwera.

Malawi tourism investment masterplan
Chakwera: Malawi has many untapped investment opportunities

Chakwera further said the country’s fauna and flora make it one of the wonderful countries destined for tourism activities.

“Malawi’s compact geography allows tourists to cover multiple places within the shortest period. Its unique and exciting history, outstanding architecture, and thriving culture due to its diverse tribes associated with migrations to the land make it a must-visit place,” he said.

The State President then said there is a need for the country to turn the opportunity into reality so as to achieve the country’s economic agenda.

“Executing this plan is how we turn our country’s tourism potential into a real opportunity for employment, business, and foreign revenue. The need to place tourism as a key instrument in Africa’s transformation and development was adopted at the Third Ordinary Session of the African Union in July 2004 in Addis Ababa Ethiopia following its adoption by African Tourism Ministers in Mahe Seychelles. I am, therefore, delighted that today’s meeting puts the tourism agenda at the head of the table. The benefits of doing so are many,” said Chakwera.

Speaking earlier, Principal Tourism Officer in the Ministry of Tourism Tamanda Kaleke said the master plan provides a 20-year strategy to guide the tourism sector to utilize the country's diverse natural resources, which are said to have not fully been utilized for the country’s economic growth.

tourism masterplan
Chancellor College Dance Troupe was some of the performers who graced the official launch of the Tourism Investment Masterplan at BICC.

Kaleke revealed that the lack of readily available land for tourism development and inadequate support infrastructure and services as among other factors that necessitated the development of the master plan.

She further said the master plan targets 103 projects with 10 priority projects in the districts of Karonga, Rumphi, Mulanje, Mangochi, and Nkhatabay which aim at increasing accommodation and man-made attraction sites to increase the length of stay of visitors.

The master plan is also expected to enhance tourism in the country, aiming at unlocking the local and inter1 markets.

The master plan will also promote infrastructure development, with natural and man-made attractions as the hub of the sector, which is eyeing the United Kingdom for example, as the target market.

The launch was spiced up by various activities such as traditional dances and violin playing among others.